Thought Leadership & Media

Thought leadership doesn’t happen by accident — it’s built through consistency, credibility, and clarity. ABIG helps healthcare founders, clinicians, and executives grow their visibility in the spaces that matter most: media, investor circles, and the broader healthcare ecosystem. Whether you're preparing for a fundraise, launching a product, or elevating your clinical voice, we position you as a leader worth listening to.


“The most influential voices in healthcare aren’t just experts — they’re trusted storytellers. We help you become one.”

Elevating Your Leaders

What We Deliver

We position healthcare leaders where their voices matter most. This report builds your credibility across media, investor networks, and industry platforms by identifying high-impact channels, engaging decision-makers, and aligning your expertise with the conversations shaping the future of healthcare.

Here’s what our Thought Leadership & Media reports reveal:

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    Media Landscape Research

    A curated list of top publications, journalists, and platforms aligned with your specialty and audience.

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    Thought-Leadership Audit

    Review of your current digital presence and positioning — including gaps and missed opportunities.

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    Profile Strategy

    Recommendations to align your personal brand with your company’s growth goals (LinkedIn, PR-ready bios, etc.)

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    Pitch Positioning & Outreach Prep

    Suggested headlines, angles, and talking points for media or speaking engagements.

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    Influencer & Expert Networking Targets

    Lists of physicians, media contributors, and health influencers to follow, engage, or collaborate with.

Our Process

The I.D.E.A. Framework

Our regulatory analysis is structured around ABIG’s I.D.E.A. framework — bringing rigor, clarity, and real-world applicability to every engagement.

I

Identify

We define your audience, goals, and core areas of expertise.

D

Dialogue

We uncover what your peers and competitors are (or aren’t) saying.

E

Evaluate

We audit your digital presence and build a media map aligned to your goals.

A

Advise

We deliver a focused plan to elevate your voice, secure visibility, and position you for ongoing influence.

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What’s Included:

✔ Media & Publication Targets

  • A curated list of healthcare, business, and vertical-specific media outlets most aligned with your area of expertise — complete with contact info and editorial preferences.

✔ Podcast & Speaking Opportunities

  • Tailored recommendations for podcasts, panels, and conferences where your voice can make an impact — with audience fit and submission guidance included.

✔ Thought Leadership Audit

  • A review of your current public presence — including your LinkedIn profile, web presence, and media history — with a breakdown of opportunities to improve alignment and credibility.

✔ Pitch & Positioning Strategy

  • Suggested story angles, headlines, or narratives that reflect your expertise and align with trending topics or industry gaps. Includes talking points for pitching or interviews.

✔ Personal Brand Recommendations

  • Guidance on refining your bio, digital tone, and online profile so your personal presence supports your organizational goals — and reflects your leadership position.

✔ Network Mapping

  • A list of key thought leaders, medical experts, influencers, or institutional partners you should engage with — including social handles, LinkedIn profiles, and suggested messaging or intro angles.

Optional Add-Ons

  • LinkedIn content calendar and sample posts

  • Ghostwriting support for articles or op-eds

  • PR or media pitching execution

  • Presentation/panel coaching or preparation

Inside Your Kit

Strategic Influence Starts with Smart Positioning

Our Thought Leadership & Media Positioning Kit is built for leaders ready to expand their voice and influence in healthcare. Led by Dr. Adam Brown — a nationally recognized physician, healthcare executive, and trusted voice in media and policy — this deliverable goes beyond surface-level PR. It includes a clear, customized plan for growing your visibility, building credibility, and tapping into the right networks. With Adam’s extensive relationships across healthcare media, investor circles, and policy spaces, we help open doors that matter.

Download Our Thought Leadership & Media Kit Sample

Download Kit

Common questions

Thought leadership isn’t one-size-fits-all… and neither is this service.

Whether you're just starting to build your public presence or refining your media strategy for your next raise, here are answers to the most common questions we hear from founders, clinicians, and healthcare leaders. Still have questions? Contact us. We’re happy to walk you through what’s possible.

  • No. We work with founders, physicians, clinical leaders, and in-house marketing teams to position any leader with expertise and a point of view that matters in healthcare.

  • We provide the strategy, targets, and positioning to prepare you or your PR team — and we offer media outreach support as an add-on if desired.

  • Perfect timing. This service helps you build a strong foundation — so you show up in the right way, in the right places, from the beginning.

  • Yes. We provide tailored recommendations based on your goals and can support with speaker outreach, abstract submissions, or podcast prep.

  • Absolutely. We assess whether your product falls under FDA oversight, what pathway may apply, and whether exemptions under frameworks like the 21st Century Cures Act are relevant.

  • Typically 2–3 weeks. We’ll align on your focus and deliver a comprehensive kit that’s easy to activate right away.

You have something to say — let’s make sure the right people hear it.

Let’s talk.