Communications Strategy

Strong ideas deserve clear messaging and smart execution. ABIG’s Communications Strategy service helps healthcare startups, founders, and leadership teams build strategic messaging frameworks that drive visibility, alignment, and growth. Whether you’re launching, scaling, or repositioning, we create the roadmap that connects your business goals to the audiences who need to hear them.

A message without a strategy is just noise. We help you say the right things — to the right people — in the moments that matter.

Elevate Your Message

What We Help You Uncover

Our Communications Strategy work brings structure to your message and direction to your outreach. We uncover the elements that build lasting brand equity and engagement.

Here’s what our Communications Strategy defines:

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    Core Messaging Framework

    Distill your value into a clear, consistent narrative — customized for clinical, investor, and patient-facing audiences.

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    Audience Segmentation

    Understand who you’re talking to, what they care about, and how to adapt your message accordingly.

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    Channel Strategy

    Identify where your audiences are most active — and how to engage them across digital, media, partner, and internal communications.

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    Strategic Campaign Opportunities

    Pinpoint when and how to launch key communications around funding, product releases, hiring, partnerships, or milestones.

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    Risk + Misalignment Assessment

    Identify messaging inconsistencies, compliance gaps, or brand missteps that could undermine trust or traction.

Our Process

The I.D.E.A. Framework

We bring structure and strategy to your message using our I.D.E.A. process:

I

Identify

Define your business goals and communications challenges.

D

Dialogue

Collaborate with your team to assess tone, messaging, and outreach gaps.

E

Evaluate

Analyze audience fit, channel performance, and narrative clarity.

A

Advise

Deliver a full messaging architecture and roadmap for execution.

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What’s Included:

✔ Core Messaging Framework

  • Includes brand promise, value pillars, proof points, tone guidelines, and message mapping across internal and external audiences.

✔ Audience Persona Briefs

  • Light-weight snapshots that clarify decision drivers, concerns, and engagement tactics per segment.

✔ Channel & Content Strategy

  • Overview of recommended channels and high-impact content themes to prioritize by quarter.

✔ Strategic Recommendations

  • Roadmap for activating the strategy across digital content, media, internal communication, and campaign moments.

Optional Add-Ons

  • Messaging workshops

  • Internal brand alignment sessions

  • Campaign brief writing

  • Launch copy and content scripting

Your Message

Your Message, Sharpened and Ready to Lead

We equip you with a custom communications strategy that connects your mission to the people who matter most — investors, partners, clinicians, and customers. It’s the foundation for everything you say, and the reason people remember you.

  • Not at all — many teams use our strategy work to align internal culture, hiring messaging, investor communication, and patient-facing content.

  • Yes. We offer monthly execution plans or fractional advisory support to help bring your strategy to life.

  • Most strategies are completed in 4-5 weeks. Workshops or deeper campaign briefs may require additional time.

  • Absolutely. We often build messaging that speaks to both — helping you articulate your mission, traction, and value in ways that connect with investors and talent alike.

  • Great — we’ll audit what you have, identify what’s working (and what’s not), and build from there. No need to start over.

  • Yes. We frequently create communications strategies around key milestones and can tailor your messaging to different audiences and channels.

Common questions

Clarity starts with asking the right questions.

Not sure if a communications strategy is what you need? You’re not alone. Here are answers to the most common questions we hear from founders, operators, and marketing teams looking to align their message and make it matter.

Let’s align your message with your mission.

Let’s talk.