ABIG Health
Insights
Three Critical Factors that Set Successful Digital Health Companies Apart
Successful digital health companies differentiate themselves through branding, partnerships, and execution. They establish credibility by defining…
Winning Investor Confidence: How Market Research Strengthens Your Pitch And Secures Investment
Investors don’t fund ideas—they fund businesses with data-backed validation, a clear strategy, and realistic growth potential. Market research plays a critical role…
Four Key Barriers That Prevent Healthcare Startups from Scaling (And What To Do About them)
Scaling a healthcare startup is far more challenging than launching one. Unlike consumer tech, where rapid adoption is possible, healthcare startups face…
The Hard Truth About Healthcare Startup Funding (And How to Beat the Odds)
Healthcare startups face significant challenges beyond developing innovative technology. Scaling in this industry requires navigating long sales cycles, complex regulations…
Building Trust and Attracting Investors: Why Thought Leadership Matters For Healthcare Startups
In healthcare, trust and credibility are critical—investors don’t just back products, they back expertise. A well-executed thought leadership strategy…
Scaling Up: Essential Steps for SaaS Startups to Prepare for Their Next Investment Round Before Entering the U.S. Market
Entering the U.S. healthcare market and preparing for the next investment round requires SaaS startups to refine their business models, strengthen…
Revolutionizing Healthcare: Top SaaS Trends to Watch in 2024-2025
The healthcare industry is undergoing rapid transformation, with SaaS products driving much of the change. Key trends for 2024-2025 include AI-powered…
Marketing a Healthcare SaaS Product: 7 Proven Strategies for Success
Marketing a healthcare SaaS product demands a nuanced approach due to the industry's complexity and competitive landscape…
Decoding Healthcare Regulations: A SaaS Startup's Guide to Navigating Compliance
Navigating the complex healthcare regulatory landscape is essential for SaaS startups looking to enter the industry. Key regulations, including…
How to Craft a Winning Strategic Communications Plan for Healthcare Startups
For healthcare startups, a robust communications plan is just as crucial as developing an innovative product. Identifying key audiences—customers…
Primary and Secondary Market Research for Healthcare Start-ups: How to Get Ahead and Stay Ahead
Market research is essential for healthcare startups seeking a competitive edge. Primary research, such as customer interviews, offers direct insights…
How to Manage a Crisis from a Communication Perspective: A Step-by-Step Guide
Effective crisis communication is crucial for organizations to navigate unforeseen challenges and protect their reputation. This guide highlights the key steps…
Choosing the Right Conference for Your Healthcare Start-up—Strategies, Budgets, and Best Alternatives
Market research is essential for healthcare startups seeking a competitive edge. Primary research, such as customer interviews, offers direct insights…
Prescription for Success: Building a Scalable SaaS Product for the Healthcare Market
As healthcare embraces digital transformation, Software as a Service (SaaS) solutions are essential for advancing care, compliance, and cost-efficiency…
Crafting a Standout Message—Why Communication Strategy is Key for Healthcare Start-ups
Positioning your product or service effectively in the complex healthcare market and crafting a message tailored to investors, healthcare professionals…
Why Understanding Your Target Market and Buyers is Critical for Health Tech Founders
Understanding your target market and identifying the real buyers in the U.S. healthcare system is critical for health tech founders. Misaligning your strategy…
Streamlining Onboarding: Best Practices for Getting Healthcare Providers Up and Running on Your SaaS Platform
Create a seamless onboarding experience for healthcare providers by understanding their workflow, simplifying with user-friendly interfaces, providing ongoing…
The Top 5 Reasons Why Detailed Qualitative Market Research is Essential for Health Tech Founders and Early-Stage Healthcare Companies
In healthcare and health tech, detailed qualitative market research is crucial for early-stage companies…
Let's Fix Maintenance of Certification
Adam illuminates the substantial challenges and inefficiencies embedded in the current MOC system. He critically assesses how MOC, despite its goal…
The Power of Physician Executives: Why They're Vital in Healthcare Business
In today's ever-changing and challenging healthcare environment, there is a growing demand for physician executives with a combination of medical…