Market research is essential for healthcare startups seeking a competitive edge. Primary research, such as customer interviews, offers direct insights into user needs, while secondary research leverages industry data to reveal broader trends. Together, these approaches help startups refine products, shape messaging, and adapt to market shifts—ensuring their solutions meet real-world demands for greater success.

As healthcare embraces digital transformation, Software as a Service (SaaS) solutions are essential for advancing care, compliance, and cost-efficiency. The global healthcare SaaS market, valued at $21.56 billion in 2023, is projected to double by 2027 due to demand for patient-centered and secure technology. Key success factors for SaaS in healthcare include regulatory adherence, cybersecurity, integration with health systems, and user-centric design. Strategic partnerships also expand SaaS functionality and interoperability.

For healthcare startups, a robust communications plan is just as crucial as developing an innovative product. Identifying key audiences—customers, investors, and partners—helps businesses tailor their messages to each group’s specific needs. 

Setting measurable goals using frameworks like SMART and adopting a multi-channel communication strategy ensures these startups reach the right stakeholders early, boosting brand visibility and long-term growth potential.

Effective crisis communication is crucial for organizations to navigate unforeseen challenges and protect their reputation. This guide highlights the key steps for managing a crisis from a communications perspective, including identifying risks, assembling a crisis communication team, crafting appropriate messages, and tailoring communication to different stakeholders. With the right preparation and clear communication strategies, businesses can mitigate risks and emerge stronger from crises.

Positioning your product or service effectively in the complex healthcare market and crafting a message tailored to investors, healthcare professionals, and consumers is key to gaining traction. 

By understanding your audience, developing clear customer personas, and presenting a compelling, data-driven pitch, you can differentiate your startup and communicate the real-world impact of your solution.

Create a seamless onboarding experience for healthcare providers by understanding their workflow, simplifying with user-friendly interfaces, providing ongoing multichannel support, tracking KPIs, and tailoring the process to provider types. This reduces friction and boosts adoption rates.

Understanding your target market and identifying the real buyers in the U.S. healthcare system is critical for health tech founders. Misaligning your strategy with the wrong audience can lead to failure, but with expert guidance, you can craft a successful marketing and communication plan that resonates with the right stakeholders.

In healthcare and health tech, detailed qualitative market research is crucial for early-stage companies. It helps identify product needs, navigate the U.S. healthcare market, target the right buyers, and craft an effective communication strategy, ensuring long-term growth and success.

Adam illuminates the substantial challenges and inefficiencies embedded in the current MOC system. He critically assesses how MOC, despite its goal to maintain professional competence, often imposes unnecessary financial and logistical burdens on physicians without markedly improving patient care.

In today's ever-changing and challenging healthcare environment, there is a growing demand for physician executives with a combination of medical expertise and business understanding. Physician executives have served as clinical operational leaders, innovators, and tactical business collaborators, all while ensuring patient quality, compassion, and safety. As hospitals, start-ups, investment firms, and investors consider their future strategic plans, it is crucial that physicians are included to provide valuable insights and expertise.

As the world focused on masks, vaccines, and therapeutics to address the COVID-19 pandemic, a growing mental health crisis emerged. According to a 2022 study published in JAMA Network Open, comprehensive, employer-sponsored online mental health benefit programs resulted in 25% fewer missed work days and a 24% increase in productivity. To be good citizens — and to keep workplace productivity humming — companies must invest in employee mental health support.