Healthcare professional showing Radiant Healthcare logo on tablet to a patient in office setting.

Case Study

Radiant Healthcare achieves 3x revenue growth with ABIG Health

How strategic branding, communications, and sales enablement transformed a behind-the-scenes BPO into a recognized industry leader.

Challenge Overview

Radiant Healthcare had a solid foundation in RCM, credentialing, and enrollment services, but faced significant obstacles:

To achieve meaningful growth, Radiant needed a robust marketing strategy, a stronger digital presence, and positioning as an industry leader.

Obstacles

  • Low brand visibility despite decades of experience in the industry.

  • Limited digital presence with no structured website or social media engagement.

  • Lack of thought leadership content to establish credibility and attract new clients.

  • Difficulty differentiating in a crowded BPO and RCM market.

  • Missed revenue opportunities due to a lack of strategic marketing and sales enablement.

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ABIG Health’s Solution

ABIG Health implemented a multi-tiered approach to help Radiant expand its market reach, enhance credibility, and drive revenue growth.

Our Strategic Approach

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    Establishing Radiant as a Trusted Industry Leader

    Rebranded Radiant Healthcare as a top RCM, credentialing, and enrollment provider with a 20-year legacy. Developed a strategic messaging framework, compelling media content, and industry thought leadership.

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    Digital Transformation and Social Media Growth

    Designed an SEO-optimized website and executed a bold social strategy, driving 200K+ impressions and 8.3K+ followers. Used targeted LinkedIn campaigns to engage key healthcare decision-makers.

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    Elevating Trade Show and Sales Strategy

    Elevated Radiant’s industry presence with strategic trade show support, compelling sales collateral, and targeted email campaigns to drive engagement and business growth.

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    Expanding Marketing to Radiant’s Global Team

    Radiant expanded its partnership with ABIG Health to include its Dhaka team, enhancing global brand awareness and social strategy.

The Results

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Nearly 3x

Revenue Growth

Generating millions of dollars in new revenue.

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Trusted

Thought-Leader

In RCM, credentialing, and enrollment through content.

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200,000+

LinkedIn Impressions

And 8,300+ new followers.

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Global

Brand Expansion

Expanded brand marketing to Dhaka-based team, boosting global presence.

Man standing by a whiteboard labeled 'Radiant Healthcare,' discussing credentialing, enrollment, and revenue cycle support, with a clock on the wall and a framed picture in the background.

Conclusion

ABIG Health’s strategic branding, marketing, and sales enablement drove Radiant’s growth, credibility, and leadership in healthcare BPO. As Radiant expands, this partnership remains a key driver of success.

“ABIG Health has been instrumental in Radiant Healthcare’s transformation. Their expertise in healthcare marketing, branding, and thought leadership not only helped us gain visibility in a competitive market but also drove revenue growth.

Thanks to their efforts, we’ve nearly tripled our revenues and solidified our position as a leader in RCM, credentialing, and enrollment services. Their work was so impactful that we asked them to expand their efforts to support our international team with social media strategy. Simply put, ABIG Health was a game-changer for Radiant.”

Guy Miceli

CEO Radiant Healthcare

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Join the growing list of healthcare leaders achieving success with ABIG Health.