HEALTHCARE MARKET ACCESS, COMMERCIALIZATION & COMMUNICATIONS
Your great idea isn’t the finish line. ADOPTION IS.
Big ideas deserve a big audience. But you won’t get there without strong regulatory, market access, commercialization, and engagement strategies.
ABIG Health closes the gap between healthcare ideas and the people they’re built for.
MARKET ACCESSS & COMMERCIALIZATION STRATEGIES
Going to market?
Here’s how we help.
Regulatory clearance proves a product is safe and effective. It doesn’t help your product get covered by payers, noticed or prescribed. Most companies never consider the coverage, coding, clinical workflow, communications and marketing, or evidence questions decision-makers need answered before they believe in a product. That neglect keeps ideas from generating revenue. We fill the gaps.
90%
of startups fail in the long run — Failory
61%
percentage of Americans who don’t trust state government officials to give them reliable health information— Kaiser Family Foundation
$54M+
mean development cost for a novel therapeutic complex medical device — JAMA Network
HEALTHCARE COMMUNICATIONS & ENGAGEMENT
Ideas are products.
We get people to listen.
Commercializing innovations and impactful public health campaigns can change human behavior and improve lives, but only if they show how solutions work in peoples’ real lives. We collect the evidence your team needs to understand your audience and what motivates them. Then we use that evidence to create narratives that will change minds, improve lives, and, eventually, strengthen society and our healthcare system.
WHAT WE DO
One approach:
Evidence drives strategy
We take an evidence-based approach to everything we do. Whether you have a novel idea, a new campaign, or an exciting innovation, we ensure it lands with your audiences.
REGULATION & MARKET ACCESS
Clear
the path
Navigate the FDA, CMS, and commercial payers — evidence generation, coverage, coding, and payment — so there’s a defensible route to revenue, not just an authorization. Led by Dr. Steven Farmer, former CMS Chief Strategy Officer for Coverage and the agency's FDA liaison.
COMMERCIALIZATION & ADOPTION
Win the market
Translate complex clinical and technical value into clear, relatable narrative — and drive uptake with evidence-based persuasion. Led by Dr. Adam Brown, former president of the largest US emergency medicine practice and a professor of healthcare strategy at UNC Kenan-Flagler.
CLINICAL COMMUNICATION STRATEGY
Reach the patients
The approach that gets a device adopted is the same discipline that changes public behavior; only the product changes. The sequence is identical: generate evidence → create a narrative → change behavior. Co-led by Dr. Farmer and Dr. Brown.
WHY ABIG?
Evidence is the difference
Every stakeholder requires different evidence. Assume one size fits all, and your idea won’t fit many. FDA regulators require evidence of safety and efficacy. Commercial and government payers require something different — the health-economic outcomes that justify coverage and payment. Hospitals and clinicians require another set again: a blend of both, showing a product works and fits how care is actually delivered.
And the public? Well, they require even more: for you to know them.
Coming from healthcare, policy, and government, our team knows exactly what each of those audiences needs because we’ve sat on their side of the table. Partner with us and your evidence will be built to satisfy all audiences, instead of satisfying one and stalling in front of the rest. We’re what turns an authorization into coverage, a claim into adoption, and an idea into action.
Adoption requires more than evidence. We make sure you can make an impact.
WHO WE SERVE
If you see yourself here, you’re in the right place
From founders entering the United States to enterprise manufacturers and the partners behind public health campaigns, we find you a throughline to adoption.
Non-US Device Founders
Large Device Manufacturers
Healthcare & Device VCs
US Healthcare Services Companies
Non-US & US Device Scale-ups
Public Health Advertisers & Communications Partners
BUILT BY PEOPLE WHO’VE DONE THIS
We’ve sat on
both sides of the table
Our team has reviewed FDA submissions, written national coverage policy at CMS, built the evidence base regulators rely on, led commercialization, sold into hospitals, and led communications and marketing strategies at national scale. And we’ve practiced at the bedside. That's why we know what each decision-maker needs, and it’s how we make your idea land.
WHAT ARE YOU WAITING FOR?
A big idea is just the beginning.
Let’s build the strategy, the evidence, and messaging that gets your idea or product adopted.