Meet Healthcare Executive

Coleen Santa Ana

Coleen Santa Ana is a Healthcare Executive with over 20 years in the industry. Before joining ABiG, Ms. Santa Ana served as a Hospital President for the Sentara Healthcare system after progressively promoting through the for-profit organizations HCA and UHS starting as 15-yr old hospital volunteer to ultimately the President title by the age of 34. She has a mix of industry experience in nonprofit and for-profit executive leadership and operations, mergers & acquisitions, integrations and turnaround work. Some of her significant achievements include moving a Hospital from a Leapfrog D rating to A rating as well as a financial transformation from 10 years of consecutive losses prior to her arrival to a positive margin within her first year. 

She is recognized in the healthcare industry as a Modern Healthcare Up & Comer, Inside Business – Women in Business Celebrant, an Empowerment Awardee as well as seated on multiple Boards. She also contributes nationally, most recently she was appointed to the American Hospital Association Equity of Care Committee and served as Chair for the last two years. Ms. Santa Ana formerly served on the Virginia Commonwealth University’s Board of Visitors, United Way Women’s United 10 for 10 Class of 2020, Tocqueville Society Member and graduate of the CIVIC Leadership Institute, Intermountain Leadership Institute, AHA Institute for Diversity in Health Management Program and is a John Maxwell Team Member. 

Ms. Santa Ana received a Master of Health Administration degree from Virginia Commonwealth University in 2005 and a Bachelor of Science degree with a major in Health Services Administration and minors in Business and Psychology from James Madison University in 2001.